Login


Register | Recover Password
 

The Highest Bidder

real estate

Should you list your home with the REALTOR® who suggests the highest asking price?

The three goals of every seller are to sell at the highest price, in the least time, with the least inconvenience. If you list with the REALTOR® who puts the highest price on your home, will this person be able to get you the highest price? You may say yes. If this person believes that the house will go for this price, then he or she will be much more enthusiastic about the higher amount.

As much as it might seem logical, it usually doesn’t work this way. REALTORS® don’t decide what your home will sell for, buyers make that decision. The proper role of the REALTOR® is to monitor the real estate market and present you with a factual report of current values.

Buyers will decide what they think your home is worth. How do they come up with a figure? They compare your home and its features with other homes they inspect and they also receive market information on recent sale prices. As buyers go through this learning process, they become quite knowledgeable about home values and are usually able to recognize a property that is obviously overpriced.

There is an old adage in the real estate business that refers to those brokers who give sellers an over inflated price. This practice is known as, “buying the listing.” This phrase simply means the listing was obtained, not on the merits of the REALTOR®, but rather by appealing to the natural tendency of all sellers to want to hear a high value put on their property.*

SUGGESTION: Don’t make the error of listing your home with the highest bidder. If you find that the one REALTOR® prices your home significantly higher than other estimates, something is wrong. In order to be sure that you are making a proper pricing decision, be sure to ask for actual written market information regarding recent sales so that you may price your home competitively from the outset.

Gena Upchurch
CENTURY 21 Upchurch Real Estate

P.S. You are welcome to email me with any questions you may have about your real estate. I will be most happy to help you. If I don’t know the answer, I will find someone that does!

* Copy up to this point is paraphrased from an article by Tom Ervin.

 

Print

PLEASE TAKE THE TIME TO READ THE INFORMATION ABOUT BROKERAGE SERVICES IN THE HYPERLINKS BELOW.
Texas law requires all real estate licensees to give the following information about brokerage services to prospective buyers, tenants, sellers and landlords.
Texas Real Estate Commission Information About Brokerage Services
Texas Real Estate Commission Consumer Protection Notice


©2015 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Listing information is deemed reliable but is not guaranteed accurate.

The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2014 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 5 firms and measures opinions of individuals who sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2014 - May 2014. Your experiences may vary. Visit jdpower.com.